Philatuner Piano Works

Visual Identity

Web Design
Print Collateral

Art Direction
Case Study Photography
Workshop Photography
Sam Oberter
The folks at Philatuner Piano Works understand that pianos are more than just physical instruments—for their owners, they are repositories of joyous memories and centers for music-making. That’s why founder and head technician Tom Rudnitsky goes to amazing ends to ensure that each piano entering the workshop receives an expert level of care. From 110-year old Steinways to pre-war Knabes, each piano is restored like new. A business with that degree of consideration deserves a visual identity to match.
I designed an identity system that translates the workshop’s attention to  detail and personable service into a visual expression that would preserve as the brand continued its growth. Inspired by the materials and geometry of pianos themselves, the system communicates precision, elegance, and charm. And as a final thank-you to the clients who placed their pianos in Philatuner’s care, I designed a gifted booklet that invites viewers to assume the technician’s point of view—with each page highlighting a set of piano parts that contributes to its entire whole.

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